There’s a reason why most businesses maintain blogs. They serve several purposes, including getting your brand seen by more people, enhancing your SEO, and introducing customers to your values, mission, and ideas. So the blog tab is an important section of your website and one that’s worth investing in – if you take the right approach. Here’s how to make blogs work for your small business, reaping the multiple benefits that they can generate for your firm.
Blogs contain content. Most of that content is the written word – provided by your in-house or freelance copywriter. Blogs may also include graphics, infographics, images, videos, and even modern multimedia like GIFs and animations. This content will show your customers and potential customers who you are as a brand. Be careful to tailor your blog posts to be as relevant to your target audience as possible. That helps them feel spoken to directly, which builds bonds of trust and appreciation. Make sure your blog posts are of professional quality, even if this means hiring creatives to manage them. There’s nothing more damaging to your brand than a blog full of typographic errors and pixellated photographs.
Another reason that businesses support blogs is because of the opportunity they provide to insert hyperlinks into their website. Why are these important? Well, there are two main benefits to hyperlinks in blogs. The first is that a hyperlink to a reputable, popular website will serve your SEO well because Google associates these links with trustworthiness. Your blog can also build links with other firms, sometimes generating you income. To learn more about this side of the hyperlink world, talk to experts at Click Intelligence who know how to build links between your site and others that’ll generate you more traffic and a secondary source of income.
If you’re in the business of repairing shoes, it’s well worth tailoring your content around the kinds of queries people will type into Google regarding shoe wear and tear. So, a blog titled: “How to know if your shoes need repairing” may well generate a lot of traffic to your website – and you’ll speak authoritatively on the subject, seeing as this is your domain. It’s in this way, tagging on to popular search terms, that you can maximize your ability to generate leads and turn user queries into business on your website.
Finally, your blog is your opportunity to tell your story. You can introduce your founders, your mission, and the direction you’re taking your business. If you’d like, you can use it to announce new features to your app or new sales on your store. You can use it to mention partners and clients or to send out press releases. A blog ultimately tells your story, ensuring that you’re understood by the people who are trying to learn more about your firm. That’s important if you’d like to build an ethos around your brand.
Blogs have multiple uses. You can use them for SEO purposes, to generate traffic, or to tell a unique story for your brand – and all these will help small businesses grow.