PPC

Pay Per Click advertising, also known as PPC advertising, is nothing but a method of search marketing. In this method, advertisers get visits to their site by giving a fee each time a display ad of their company is clicked. This enables an online platform based on bids. Through these, advertisers need to bid to …

Are you planning to start with paid search marketing? Your first step should be to conduct competitor research to get insight into keywords, ad copy, and even which AdWords extensions to use. I have been learning from my competitors’ successes and failures to improve my campaigns. Your competitors have been paying for these ads and …