Integrating video into your company’s content marketing strategy is the only way to sustain the ongoing competition,
Are we exaggerating?
No, we are not!
Nearly half of all internet search engine queries are for video content relating to specific goods or services.
So, if video marketing is not currently a significant component of your brand’s marketing plan, it must be.
We have you covered if you’re scratching your head and wondering where you should go to upload videos.
There are several fantastic video marketing platforms available, both paid and free!
These platforms simplify promoting your content, tracking its performance, etc.
Why Does Your Business Needs A Video Marketing Platform?
We understand that if you’re working on a shoestring marketing budget, investing in a video marketing platform is not your first choice.
However, a video marketing platform for the company will allow you to manage how and where guests see your video carefully.
So, even if you’re on a tight budget, some free and low-cost video platforms will help you meet your business objective.
For your ease, we’ve compiled a list of the top 10 best video marketing platforms on the internet (2022 Update) accessible today to assist you with your quest.
YouTube is a fifteen-year red-eyed boy who is a darling to everyone.
Every day, people watch approximately 46 thousand years’ worth of videos.
Additionally, it is the second-largest search engine globally (after its parent company, Google).
Today more and more users interact, exchange ideas, and discover new information on the platform.
It adds to the excitement about YouTube’s possibilities.
Although the platform has been operating for 15 years, this does not imply they have lost their luster.
Instead, it has upgraded itself for quicker and more efficient use.
Research shows that 694,000 hours of video are watched every minute.
Moreover, YouTube advertisements have an average view rate of 31.9 percent.
Most marketers use YouTube to increase their online reach and exposure and connect with clientele with more sophisticated demands.
In addition, it includes age, gender, and location information to help you improve your advertisements.
TikTok has gained tremendous traction in the last half-decade.
Don’t believe us?
Let’s speak stats then!
Hootsuite’s 2022 Social Trends Survey discovered that 24% of marketers believe TikTok is beneficial for achieving corporate goals.
The figure displays a 3% rise compared with the prior year.
If the figures don’t convince you and you think it is still far behind advertising behemoths Facebook and Instagram, let’s look at some more stats.
Between 2020 and 2021, both networks’ sensed usefulness reduced significantly.
Facebook’s dropped by 25% and Instagram’s by 40%.
These shifts show that the advertising environment moves, and brands must adapt to reach their customers on each platform.
Additionally, TikTok’s expanding community enables advertisers to zero in on their target customers with engaging and tailored content.
How to optimize the videos so get the most out of the platform.
Tiktok videos must be 10-15 seconds long. Videos in this sweet zone increase impressions by 1.6 percent – a tiny but substantial increase.
The advantage of this platform is that it comes pre-loaded with various effects, filters, and even stickers.
Moreover, TikTok videos provide engaging themes and eye-catching graphics that may add a whole new dimension to your branding.
People are signing up at an increasing rate to use the platform.
Pro Tip: TikTok comes with a unique aspect ratio. To optimize and make your videos appear professional, you need to resize them to the optimal ratio.
Snapchat is exploding in popularity.
We’re backing it with statistics!
Users watched 2 billion videos every day in May 2015, and by the end of February 2016, the figure had risen to eight billion.
According to Gary Vaynerchuk (a.k.a. Gary Vee), Snapchat is the next significant social media platform for marketers.
It’s wise to listen to Gary!
However, Snapchat videos are merely 10 seconds long.
They run in portrait mode.
So one thing is obvious—YouTube videos will not work here.
According to Huge Inc, Snapchat content must have the following:
- VIP access to events
- Daily Vignettes from daily life
It’s critical to provide the audience with unique Snapchat content, given how easy they can skip it.
On the other hand, Snapchat stories are a compilation of individual snaps that your followers can repeatedly see for 24 hours.
Stories do not restrict you to ten seconds—it does limit you to it.
These should be the centerpiece of your plan since they enable you to present a complete image of your brand.
Additionally, they stay active, allowing users to suggest them to one another.
So if you’re planning for a big event—create a story during the event to give Snapchat followers a sense of being there.
Vimeo may be interesting to explore if your business has a low marketing budget.
The platform includes some basic statistics, which is beneficial if your business is ready to adopt video marketing.
Vimeo’s intuitive interface enables you to quickly create spectacular videos from the comfort of your computer or mobile device.
You can share, embed, and publish your videos instantaneously on your website or social media networks—Facebook, YouTube, and Twitter.
Moreover, Vimeo has a lot to offer in terms of metrics.
You can utilize analytics to determine:
- how people discover your videos,
- the devices they use to watch them, and
- the geographic location of your viewers.
Additional data enables you to monitor the performance of your videos on social media, including pinpointing the exact time in your video at which visitors may begin to reduce.
Finally, it enables you to understand better what aspects of your video marketing plan are working and what is not.
Are you in the market for a video marketing platform with sophisticated editing capabilities?
If yes, your quest ends at Filmora.
Filmora has a unique green screen function that allows you to express yourself creatively with your message.
You can also choose from a variety of options, including Filmora9.
Don’t know what Filmora9 is?
Filmora9 incorporates video marketing to assist in increasing brand exposure via video.
You’ll better understand who is watching your videos through analytics and other integration tools.
The additional valuable insights are complementary!
Are you still a bit overwhelmed by the video-making process?
If you’re, Powtoon is worth your time.
The platform guides you through each stage of the video creation process.
The platform has a plethora of pre-made themes and stock movies.
With its help, you can style and put together the video the way you want without much effort.
Once you’re satisfied with your video, Powtoon also supports straight exporting and posting to YouTube.
One less thing to worry about!
With a Powtoon business account, you can access the following services:
- shared media repositories
- 24 hours support with an average response time of one hour
- parallel cooperation via the Powtoon platform.
While Powtoon’s reporting and analytics are not as robust as those of some of the other platforms on our list, it is still worth considering.
And if you want simple tools with minimal effects to start with, this tool can help you in ways you don’t expect.
Want to up your video marketing game?
Vidyard can help you with its sleek video creation and analytics tools.
The best thing about this video marketing tool is that it lets you customize each plan with utmost ease.
You can choose the features you require, pay for them, and that’s it.
You don’t have to pay for the features; you’re not going to use them anyway.
Moreover, Vidyard has a lot to enjoy, from configurable players to simple user metrics to email gating.
Additionally, this platform supports A/B testing on video thumbnails. This feature enables you to identify which video version is most likely to do well for your business.
Another cutting-edge feature that Vidyard is promoting is the ability to produce personalized videos that automatically include a person’s or company’s name in the content you generate!
If you want a game-changer video marketing tool that meets your different business requirements, we have Wave.video on the table.
You can create videos in any format using the video editor.
The editor also includes a cloud-based video hosting service that helps you easily publish, embed, and distribute your videos immediately after uploading them.
Moreover, Wave.video’s social content calendar is an excellent resource for brainstorming intriguing ideas for your brand’s social media pages.
With their personally vetted content suggestions and fresh content ideas added every day, you’ll never run out of video topics.
Additionally, Wave.video offers hundreds of free professionally curated video templates to assist you in getting started!
It also automatically generates landing pages for each video you post, making it easier to interact with and convert potential consumers.
What’s the best part?
You can sign up for Wave.video for free!
If you’re on the looking out for a simple and basic video-making platform that facilitates teamwork, WeVideo is worth considering.
This platform provides over one million royalty-free video clips, audio clips, graphics, and more to help you create highly professional-looking videos.
Meanwhile, personalization is a breeze with WeVideo, thanks to features including:
- simple transitions,
- motion effects,
- call-to-action-buttons, and
- green screens
Perhaps the most attractive aspect of WeVideo is its cost structure;
- $4.99 per month for paid accounts,
- $29.99 per month for business accounts.
All business accounts include:
- three-person team license,
- limitless video publishing,
- complete brand management, and
- premium editing options for iOS and Android devices.
Wistia is a strong competitor for video marketing solutions that prioritize lead conversion.
Besides its modern and straightforward video editing interface, Wistia provides many analytic and marketing capabilities.
One of the unique features of a Wista account is the “Turnstiles” function.
Viewers can enter their email addresses or other contact information to watch or start a video.
What a fantastic way to convert viewers into leads isn’t it.
Additionally, Wistia includes a wealth of analytics and reporting capabilities.
Even if you’re naive with video marketing, individual reports are simple to read and understand.
Meanwhile, reporting capabilities like heat maps enable you to track where viewers “drop off” for each video, which may drive future video development.
Which Platform is Right For You?
With technological advancements, video has made its way into our daily lives.
And now you know the answer to ‘how does it reach us?’
It’s through a video marketing platform!
However, choosing the best platform depends on your
- company’s marketing budget,
- your degree of experience,
- familiarity with video production, and
- the exact analytic tools you want.
Most importantly, you select a video marketing platform that meets the particular demands of your brand both today and in the future.
If video is not your cup of tea and these tools worry you, you can hire a video production company for further assistance.
Thank you for reading this guide!
We hope it helped you find the right video marketing tool!