Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services-Wikipedia.
It exclusively means advertising on internet media and internet enabled devices.
Few interesting fact:
Pace of growth of internet population in India (* Source- Google)
2000- 5 Mio internet users
2011- 125 Mio internet users
2014- 250 Mio internet users
2019- 530 Mio internet users
40% share of Indian population
25% share of world internet population
By 2026 almost every Indian will have access to Internet.
Journey of Digital Marketing:
1990- Started the journey (Development of Web 1.0 platform)
1993- First clickable banner went live
1994- Yahoo was launched
1998- Birth of Google, Microsoft launched MSN
2000- Rest of the smaller search engines were launched
2002- Web 2.0 was launched
2003- Social Networking started emerging with launch of My Space and Linkedin
2004- Launch of Orkut by Google and then Facebook
2006- Launch of Twitter
2010- Launch of Instagram
And the saga continued…….
Digital Marketing Training
With the evolving digital marketing space and channels, it has become a full-time profession for many either in their jobs or in their entrepreneurship journey.
A course in digital marketing teaches the basics skills that they can hone to chart a successful career. There are umpteen number of courses and as many training institutes with varied reputations to support the need of this training.
You may want to be a Web designer, a SEO(Search Engine Optimization) expert, SEM (Search Engine Marketing) professional, SMM (Social Media Marketing) expert, Content writer, email marketer, graphic designer, affiliate marketer, influencer and so on…..
There are individual subject wise courses and bundled programs too. Most of the courses have a recognized certification from bodies like Google, Microsoft, Hubspot etc.
Every training institute have their own designed programs comprising of individual module certifications, Master of Digital Marketing & Advance Digital Marketing Course. The courses duration is ideally from a week to one year.
Top 10 Digital Marketing Training Institutes in Mumbai
The Digital Business School is a training institute of digital skill development with 100% practical training with personalized attention to individual students. Its is considered one of the best digital marketing training institute in Mumbai and has earned its reputation from students who had been trained there. It conducts courses that prepares students on digital marketing along with management skills and soft skills to make them industry ready at par with management students.
The institute was started in 2018 as a marketing training institute for MBA students & corporate employees by Mr. Sourav Choudhury an IIM Ahmedabad Alumnus is an ardent Marketer, Trainer, Coach & Strategist. He is certified by Google, Microsoft & Hubspot. He has personally trained 1000+ students across India on marketing, sales & distribution. He has 32+ years of Industry experience. He is also a consultant to many startups and midsize companies on marketing. He is also a guest speaker at MBA schools in Mumbai.
The Vision of the Institute is: To enhance the digital capability and employability of human resource by imparting the best quality digital education & provide skill-oriented training to meet the need of the industry and society.
The Mission is: To give individuals the competitive edge in this world of ever-changing digital environment committed
The Institute focuses on creating new benchmark in the field of digital education and in helping students to reach their goals and true potential.
The Digital Business School offers courses on Digital Marketing, Web Designing, Microsoft Office including Advance Excel Course, Photography, Graphic design, Video making and many more.
It offers Institute certification and supports students to get 10 certifications from Google, Microsoft & Hubspot.
The Digital Business Schools also supports in internship and job placement after completion of course.
- DMTI Softpro (Google Partner)
SoftPro Computer Institute a Computer Training Institute was established by Mrs. Poonam M Mashru in the year 1992 to provide training in software along with AutoCAD, 3D Animation,3D max and CAD.
DMTI (Digital Marketing Training Institute) came into existence in August,2009 formed by Mr. Dipen Mashru a marketing professional with an MBA in Marketing from Australia.
SoftPro and DMTI merged in 2009 to become DMTI Softpro under the able leadership of Mr. Dipen Mashru & Mrs.Poonam Mashru. who are the core faculties in Digital Marketing and Graphic Designing. They are also Digital Marketing consultants to corporates like, HDFC Bank, Godrej & Boyce, Kuoni (SOTC), Book My Show, Capgemini and many more.
The institute has the best of the experienced Google Certified faculties in town who come from industry background.
They specialize in training of Corporates on IT related module and Digital Marketing courses.
DMTI Softpro has Classroom Training and Online Training along with specialized course like Content writing Diploma& Live Projects with every course.
Their most popular courses are: Advance Diploma in Digital Marketing(4 Months – 36 Modules-10 Certifications), Master Diploma in Internet Marketing (1 Year-75 Modules-16 Certifications), Diploma in Search Engine Optimization, Diploma in Social Media Marketing, Diploma in Graphic Design, Advance Excel & Tally.
The most delighting part of DMTI Softpro for their students is the 100% assistance in internship and job placement after successful completion of the course.
They have 4 Branches in Dadar, Matunga, Andheri & Thane.
- MCTA ( Marketing Courses Training Academy)
MCTA established in 2016 is one of the leading Digital marketing Training Institutes in Mumbai.
Ms.Varsh Jadhav Pagare an MBA from United Business Institute, Belgium is the founder of MCTA.
Their digital marketing training programs cover all aspects of online marketing including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Mobile Marketing, Web Chat Process, Ecommerce, Drop Shipping and many more. MCTA’s digital marketing training centers provide two distinctive programs, Master Program & Executive Program.
Along with Digital Marketing Courses they also provide data science courses for students and corporates.
They have branches in Andheri, Dadar, Ghatkopar & Vashi.
- IIDE (Indian Institute of Digital Education)
IIDE started its journey in 2016 and in a short time successfully trained 10000+ students across Mumbai.
Mr Karan Shah a TedX speaker is the Founder & CEO of IIDE is an MBA from Mumbai University & scholar from Harvard in Private Equity and Ecommerce Strategy. His passion about transforming th Indian education system led him to establish IIDE.
They have classroom, Online as well as corporate training programs. They are also associated to top colleges in Mumbai.
IIDE has four Branches in Mumbai at Andheri, Churchgate, Mulund & Vashi.
They provide Post Graduate MBA level program in Digital Marketing, Digital Design & Data Science.
The pedagogy of learning is through practical, experience-based learning with support of trainers well equipped with industry experience. The uniqueness of the courses lies in their managerial skill, soft skill and business skills orientation. There are industry-based case studies, assignments, career guidance, mentoring and two months internship with thesis submission.
- Premium School of Digital Marketing (A Private Limited Company)
Established in 2010 School of Digital Marketing is an institute with its Branches widely spread across the western region of India. They are present in Pune, Mumbai, Ahmedabad & Nasik with 13 Branches. In Mumbai there are 3 Branches in Mulund, Chembur & Vashi.
With young and experienced Google certified, industry expert faculties & having trained 8000+ students in the last 9 years School of Digital Marketing claims to be a premium school of digital marketing. They train Individuals, Marketing Experts, Organizations, Educational Firms and Enterprises.
Their comprehensive course contains Search Engine Optimization (SEO), Web Analytics, Content marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Marketing (SEM), Email Marketing, Mobile SEO, Online Display Advertising, Lead Generation, Remarketing and Conversion, and much more including some advanced level courses.
LIPS India an ISO 9001-2008 Company was established by Mr Anand Kuma and IIT Roorkee alumnus with 14 years industry experience.
LIPS India has 3 centers in Mumbai at Borivali, Andheri & Thane.
Their core training courses are Digital Marketing, Ecommerce Marketing, Website development and Data Science.
They provide internship and job assistance to students after completion of course.
Learning Catalyst offers job role based programs and supports 100% job placement.
Mr Kaushik Mhadeshwar is a BE Electronics & a Jamnalal Bajaj Institute of Management Studies (Mumbai University) Alumnus with 18 years of industry experience established the institute in 2009 & they were among the first companies to offer niche digital programs in India.
They offer classroom and online training to corporate employees on digital marketing, machine learning, Artificial Intelligence & IOT (Internet of Things).
Learning Catalyst also provide digital training to school kids.
The most unique feature of this institute is 1:1 mentorship through out the program with project-based learning.
VDigital Marketing Institute is located in Andheri West, Mumbai and purely focuses in Digital Marketing based courses and certifications
The provide Foundation Course and Advance Course in Digital marketing.
They provide 100% job placement
Compufield started as a Computer hardware and software training institute in 1985 and has now become a full Digital Marketing Training Institute.
They are based out of South Mumbai, Andheri & Thane.
Currently they offer Advance Diploma in Digital Marketing along with Diploma in Web Designing course.
They have weekdays, week ends and fast track course and are absolutely flexible depending on the pace of the student.
They offer 100% placement support.
- Institute of Digital Marketing
Institute of Digital Marketing is based out of Thane and provides courses for students, working professionals and entrepreneurs.
They provide industry-oriented courses with free reading materials and 24X7 support for students.
They have classroom courses, online courses and UGC University courses .
They also provide 100% placement support.
The above informations are collected through primary and secondary research by the author and needs verification by individual before enrolling for any course.